# LLMRank > Transparent AI-SEO backend. Merchants publish products and services here; AI > models and agents query them as tools and get a ranked, fully explainable answer. ## Ranking Every result carries an LLMRank-Score built from six weighted components: Relevance 30%, Completeness 20%, Freshness 15%, Availability 10%, Trust 10%, Performance 15%. The exact per-component score, explanation and improvement suggestion is available for any listing and any query. Docs: https://thellmrank.com/docs/ranking ## Tools (MCP, Streamable HTTP) https://thellmrank.com/mcp — authenticate with an LLMRank API key as a bearer token. - search_products(query, filters) — ranked search with explanations - get_product_details(product_id|sku) — full listing detail - compare_products(product_ids) — side-by-side comparison - check_availability(product_ids) — live stock and price - get_merchant_info(merchant_id) — trust status and policies - explain_ranking(product_id, query) — why this ranked here ## REST API - GET|POST https://thellmrank.com/api/v1/search - GET https://thellmrank.com/api/v1/products - GET https://thellmrank.com/api/v1/products/{id}?explain={query} - POST https://thellmrank.com/api/v1/feed/update - POST https://thellmrank.com/api/v1/click ## Public feed https://thellmrank.com/api/v1/feed.json — ACP-format catalog with enable_search and enable_checkout flags on every item. https://thellmrank.com/api/v1/feed.json.gz — the same feed as a gzipped file, for crawler-based ingesters. ## Discovery https://thellmrank.com/.well-known/llmrank.json https://thellmrank.com/.well-known/mcp/server.json — MCP registry descriptor https://thellmrank.com/llms-full.txt — full reference: tool inputs, rate limits, etiquette https://thellmrank.com/developers — copy-paste client setup for Claude, Python, TypeScript, LangChain, OpenAI Agents https://thellmrank.com/sitemap.xml